“You are a copywriter. What does that mean? Are you involved in the printing business? What are copywriting services?” This is a common response when someone not in the marketing world hears the term copywriter.
Even though the word might imply otherwise, copywriting is not working in a print shop making endless copies of documents. Copywriting is the art of selling people on your idea, brand, or product. Effective copywriting is persuasive, but not pushy.
So, what can a copywriter do for you?
Illuminate Your Company:
Copywriting can illuminate your company and provide the needed flame to ignite your growth.
In essence, copywriting is the energy source that powers your business.
Huh? Liz, have you lost your mind? How can writing be a power source?
How? Well, let me paint you a picture.
Let’s pretend that you already have your light bulb—a perfect product or service—installed in the light socket. Your wiring—company’s mission—is expertly installed within your business plan. Electricity is flowing through your wires—your supply chain is in place and ready to produce your product. However, no one has flipped your company’s light switch to ON. Your company is just sitting in the dark, waiting to be discovered.
Without great copy on your website or branding materials, you will remain in that dark, remote world of endless competition. However, if you hire a copywriter to help you, he or she can flip that switch to ON, and your company will be bathed in beautiful light, illuminating all of your hard work and great results with prior clients. Your website will be visible and attractive to potential clients instead of resting in the dark recesses of Google without clicks or conversions.
So, how do you get this illumination for your own company? How exactly does a copywriter cast light upon your business that’s been residing in the dark for far too long? They deliver outstanding, inspiring copy!
Deliver Professional Copywriting Services:
A copywriter can write a variety of different types of content. Here are some of the most common types of copywriting:
- Blog posts
- Website copy
- Brochures
- Articles
- Newsletters
- Product descriptions
- Direct mail
- Ads (online or offline)
- Social media content
- Press releases
- And more…
In order to deliver copywriting that is professional, you need to hire a copywriter who focuses on the little details (grammar and correct hyperlinks), not just the big, obvious details (titles and flashy images).
Your copywriter should be deadline-driven, a great proofreader, a strong researcher, and an expert wordsmith.
In addition, this person should care about your current success while desiring to see you grow, expand your business, and fulfill your future vision for your company.
Grow Your Business:
Once you’ve chosen a copywriter and successfully worked with him or her on one project, the next will be even easier because that copywriter already knows your brand, your voice, and your vision for the future.
By partnering with a single copywriter—instead of the big freelance platforms where you are assigned a random copywriter each time you make a request—you get individualized attention and can learn to trust and rely on this person to continue helping you to grow your business.
By repeatedly working with a copywriter who knows your brand and vision, you don’t have to keep reintroducing your company to new writers for each new piece of copy. The voice will be more consistent between the pieces, and this copywriter can really hone in on what differentiates you from your competitors.
This newly created, consistent copy will not only drive clients to want your product but purchase it as well. You will then see your results start to grow by gaining more readers, more followers, more purchasers, and (for non-profits) more donators.
Are You Ready to Illuminate Your Company?
So, if you are tired of sitting in darkness hoping that next month’s profit will be better, it’s time to make a change. This change doesn’t have to be a total revamp all at once. Pick one of the copywriting services from the above list that you want to focus on right now. It can be blog posts, new website copy, a brochure, or something else from the list.
Once you’ve decided what project you want to tackle first, take that first step to make it happen. Reach out to me here at The Inspired Copy for a free consult. We can talk about your copy needs and how I can help you flip that light switch to ON and illuminate your company.
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