In a small business, non-profit, or start-up, you often take on tasks that are not assigned to you. It’s just the nature of the business—giving everything you have to make your company succeed. However, your copywriting shouldn’t be one of those tasks. It is just too important to your success! You need to cross copywriting off your task list!
You might be thinking, “Yeah, right! I can definitely handle my own copywriting, just like I handle all the other tasks that I am doing at all hours of the day and night for my company.”
However, if you are going to try to write your own copy, you need to be able to answer this question and know how to successfully implement its answer. The question is, “What is copywriting?”
So, do you know the answer? This is embarrassing to admit, but I definitely did NOT know the answer when I first started in the marketing field. Honestly, I thought the term “copywriting” was just a technical way of saying writing in general. I quickly learned that there is a big difference between the broad category of writing and copywriting itself.
Copywriting Is…
What is copywriting? It is writing with the intent to capture your audience’s attention and persuade them to act. Copywriting is responsible for selling you, your product, or your services, either covertly or overtly. To write great copy, you need to be able to define your value to your clients through your writing by showing them how your services meet their needs. Your writing must be clear, concise, and powerful to capture their attention and cause them to buy from you. Don’t forget about SEO! The better your copy aligns with strong SEO practices, the more people you will reach!
Successful copywriting leaves your reader wanting to know more. Do more. Spend more. Why? Because words are powerful! They evoke emotions!
Regardless of the size of your company, great copy is essential to your success! It opens doors to new leads, higher revenue, more sales, and more relationships. While the first three of these open doors may seem obvious, you might be questioning how great copy allows for more relationships.
Relationships Are…
Relationships are the key to success in business; and without a connection between you and your client, it’s hard to sell them on your services! Clients want to know that you understand them and their needs. They want to know that you care. They want to know you have a solution to their problem. As a business leader, how do you meet these wants? Through your copy! When you capture your client’s attention with copy that meets their expectations, you are meeting their wants and needs! This then allows you to form a deeper connection with them, which results in more relationships.
Business Owners Know…
Consequently, are you able to create copy that opens all of those doors by yourself? Now that you know what copywriting is and what it entails, do you still want to keep adding it to your daily list of tasks?
Successful business leaders know their strengths and play to them well. However, they also know that it is important to choose the right people for their team to handle the areas that are not in their wheelhouse.
You Choose…
So, are you playing to your strengths? Or have you allowed the busyness of your day to keep you from taking that next step forward? Have you hired people to support those areas that are not your strengths?
If being a copywriter is not one of those strengths, then it is time to find someone who excels in that area. And lucky for you, you are reading an article by just that someone! I am a skilled copywriter, and I am ready to help you take that next step to growing your business. While you are focusing on your strengths and what makes your company profitable and successful, I can help you with the copywriting part of the business. Reach out to me here at The Inspired Copy. I am ready to cross copywriting off your task list and add it to mine!
