Five Reasons Why Your Small Business Needs a Website
When you recently assessed your growth, revenue, sales, and number of prospects, you realized that your results were stagnant. So, what can you do to change this downward or flat trajectory and see growth once again? If you own or operate a small business in 2021, the answer is pretty simple. You NEED a website. Here’s why:
Cross Copywriting Off Your Task List
In a small business or non-profit, you often take on tasks that are not assigned to you. It’s just the nature of non-profits, small businesses, and start-ups—giving everything you have to make your company succeed. However, your copywriting shouldn’t be one of those tasks. It is just too important to your success. You need to cross copywriting off your task list!
7 Ways to Improve Your Editing Process
Careful editing can be the difference between an effective piece of copy that compels your reader to act and one that leaves your reader confused and unimpressed. Edited copy shows your reader that you are serious about what you are publishing and that you take pride in your work. Ultimately, your copy is a reflection of yourself. And who doesn’t want to give their clients or readers a great first impression? Last week I talked about how proofreading can increase your value. Now let’s look at seven ways you can actually improve your editing process to help you write effective copy:
How Proofreading Increases Your Value
Proofreading is so vital to the success and value of your company, your credibility, and your overall professional image. So, how exactly does proofreading increase your value? Keep reading to find out!
Who Is Liz? – Part 1
Before I trust someone with my work, money, or future dreams, I want to know a little more than just their name. And I assume that’s true for you too! So, for the next few months, I will be sharing a little more about myself on the first Tuesday of each month.
How to Create an Effective Communication Plan
So, what exactly is in a communication plan, and why do you need one? It is a way to organize and streamline your communication. Without having a plan, you cannot maximize your marketing budget and effectively reach your intended audience in a way that drives results. It also helps your entire team participate in the plan to ensure seamless project management. So, here’s how to build an effective communication plan to get those intended results:
10 Steps to Creating Compelling Copywriting
Copywriting is hard! Believe me, I know! Regardless of the size of your company or your project, if you don’t create outstanding copy, you will lose your audience and their spending power. And once you’ve lost them, there’s a good chance you won’t get a second opportunity to engage them again. So, how do you keep this from happening? How do you create compelling copywriting? Here are my top ten steps to write copy that captures your audience’s attention.
Discovering Your Target Audience
Every company needs to know who their target audience is. This should be the foundation of your marketing strategy. Without knowing who you are trying to reach, how can you connect with them and gain their business?
Keeping In Touch in a Touchless Society
In our digital age, we have plenty of avenues to stay connected: phone, email, video chats, and social media, just to name a few. However, do the interactions on these platforms propel our clients to repeat this interaction or avoid it in the future? What image are we portraying—a company that understands our clients or one that is only focused on our company’s bottom line?
From Percolating to Brewed
Do you have an idea that has been percolating in the back of your mind but never completed the brewing process? Me too! I have had a dream job resting in the recesses of my brain for years, and I am happy to share that my dream job has finally finished brewing and has created my perfect steaming cup of coffee.